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Dr. Colleen L. Phillips is the Sociocultural Tactical Area Manager at ASI. Colleen has over 15 years experience in software development, human factors, and applied artificial intelligence. Her Ph.D. from Purdue University addressed augmented CSCW applications and described the development of a test-bed for intelligent interface design.
What are your interests in sociocultural effects?
What is Sociocultural Modeling?
What Product/ Offering does your organization provide?
What are some of the features of the DEM Tool?
Who are your customers?
Q: What are your interests in sociocultural effects?
A: At the intersection of humans and technology is where you will find ASI. The primary goal of ASI's software suite is to augment an individual or a group's cognitive reasoning power under a variety of situational circumstances. ASI can create an immersive, virtual environment for cognitive modeling in air, space, and cyberspace. Sociocultural effects models can be represented in many different forms. Some of the most useful models come from computer science, psychology, anthropology, and social science:
Agent-based Computer Modeling
Ethnographic Decision Trees
Cognitive Replicates
Computational Cultural Dynamics
Defining and Measuring Shared Situational Awareness
Situational Awareness in Military Setting
Klein Cultural Lens
Spatiotemperal Cognition
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Q: What is Sociocultural Modeling?
A: Sociocultural modeling as an umbrella term for theories of cultural evolution and social evolution, describing how cultures and societies have developed over time. Such theories typically provide models for understanding the relationship between technologies, social structure, the values of a society, and how and why they change with time. Such models are of particular interest to the military in helping unstable regions transition to more stable sustainable states.
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Q: What Product/ Offering does your organization provide?
A: We are developing a Diplomatic, Informational, Military, Economic, Financial, Intelligence, and Law enforcement (DIMEFIL) effects modeling tool. This tool is intended for use at the Army brigade level and provides a way to operationalize lessons learned about various cultural reactions to different DIMEFIL actions. The Red team within the brigade is responsible for maintaining a model of cultural beliefs for each group identified within the region. As lessons learned are rolled up from company level daily, the Red team transforms those lessons learned by tweaking the Red model of beliefs. The Blue team is responsible for decomposing the operational order into a set of possible course of action configurations. The Blue team simulates each course of action, and the red model simulates the region's response to it. The DIMEFIL Effects Modeling tool ultimately allows the brigade to assess their effectiveness in a more holistic way by evaluating how it influences the stability in the region of interest.
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Q: What are some of the features of the DEM Tool?
A: We are developing a Diplomatic, Informational, Military, Economic, Financial, Intelligence, and Law enforcement (DIMEFIL) effects modeling tool. This tool is intended for use at the Army brigade level and provides a way to operationalize lessons learned about various cultural reactions to different DIMEFIL actions. The Red team within the brigade is responsible for maintaining a model of cultural beliefs for each group identified within the region. As lessons learned are rolled up from company level daily, the Red team transforms those lessons learned by tweaking the Red model of beliefs. The Blue team is responsible for decomposing the operational order into a set of possible course of action configurations. The Blue team simulates each course of action, and the red model simulates the region's response to it. The DIMEFIL Effects Modeling tool ultimately allows the brigade to assess their effectiveness in a more holistic way by evaluating how it influences the stability in the region of interest.
Easy creation of a group model. This means that a non-technical user will be able to use the interface to derive an instance of a cultural group from an existing template. The architecture already understands which information services that modeled group needs to receive the world state data it needs and to provide the right interface primitives.
Easy maintenance of group belief systems. Again, a non-technical user will be able to use the interface to modify a predefined template of cultural beliefs for each group they are modeling. It is expected that the user will define the propensity toward a particular behavior attribute, as opposed to the behavior attribute itself.
Easy definition of DIMEFIL courses of action. Users will be able to inject their set of actions into the simulation and evaluate how the simulated population responds to a particular course of action. The user will be able to roll back to the start point to evaluate alternative courses of action easily.
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Q: Who are our customers?
A: U.S. Army Brigade Commanders - These users are unique in that the accuracy of the models is expected to be of utmost importance. The brigade level can be expected to tolerate more complexity in the model if it proves to be accurate in projecting future states of the modeled population. As applied to the military, U.S. Joint Forces Command originally called this concept Effects-Based Operations (EBO) to describe the relationship between tactical operations and their effects on the rest of the world. From this concept a new military doctrine is becoming embraced - referred to as DIMEFIL effects. These effects can be measured using Sociocultural Modeling. Government decision makers who wish to understand and simulate the human elements of a population and maintain individual belief systems for each group or subgroup within. The user strives to continually adapt the belief system of the groups as they learn more about their culture. Often tasked with resolving a social conflict, the associate system user will explore various scenarios of actions taken within the population to evaluate how the groups respond and whether the actions were beneficial or not. This will allow the decision maker to experiment with different policies and procedures quickly and inexpensively.
Social scientists - Social scientists or anyone working in the humanities, whether for the government or social programs. A government employed historian may offer insight on counterinsurgency tactics of past conflict, a political scientist may project strategic patterns across several terrorist groups, or a psychologist might look at tactics to counter inner city violence. All of these individuals can use the tool to instantiate cultural groups and test theories about how to influence their behavior.
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