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In the Highly Dynamic and Competitive Travel Industry, Travel Service Providers Must Rapidly Adapt to Survive. Yield Management Challenges Airlines, hotels, and tour operators must protect their margins in the face of rising costs and increased price competition from low cost competitors and direct customers bookings through price-oriented travel websites. In order to maximize the yield achieved from a perishable inventory of flight seats, hotel rooms, and tour packages, their yield management staff works to:  | Monitor and identify unexpected changes in customer demand and competitor availability and prices | | | Adjust product pricing, promotions, and supply contracts to adapt to changing conditions | Yield management departments face a number of key challenges: | | Inconsistency in decision-making due to manual analysis performed by staff with varying levels of experience. | | | Too much data over too many dates prevents close management of full range of products. | | | Uncertainty in assessing the effectiveness of yield management actions. | When One Size Does Not Fit All
Some customers complex or unique needs require assistance to build a custom travel package.
Providing this level of personal service is time consuming and therefore costly for travel agents due to the large number of decision variables and possible combinations. Current websites cannot replicate the travel agent's role because they cannot replicate the complex analysis performed by an experienced travel agent, and effectively interact with the customer. ASI SOLUTIONS Dynamic Yield Management Associate (DYMA)
DYMA is a dynamic yield management solution which enables more efficient pricing and managing your inventory to adapt to changing market conditions in real time. DYMA can monitor and identify unexpected changes in customer demand, competitor availability and prices. In response to these changes DYMA can adjust product pricing, promotions, and supply contracts. DYMA solution works with yield management analysts extending the reach of your current staff. Dynamic Packaging Solutions
In this new and very competitive market segment, PreAct® can dramatically reduce the time it takes to build a custom travel package, increase the number of packages a travel agent can process, and reduce the cost to do it. ASI's dynamic packaging solution can plan custom, complex itineraries allowing for fast assembly of custom travel packages using your inventory in real-time. Dynamic packaging solution can be integrated with dynamic yield management solution. |
