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Don Turner - President and CEO
Norman D. Geddes, Ph.D. - Founder and CTO
Sharon Scott - Vice President of Business Services

Don Turner - President and CEO

Don Turner is a nationally-recognized expert in the area of strategy. He has an uncanny ability to look at markets and quickly determine “how to make money” within a given technology or service marketplace. In doing so, he authored the VOGI® strategy methodology over 22 years ago. Since that time it has been used to create and execute strategy in companies ranging from start-ups to multi-billion public corporations. Identified in 1998 by a major recruiting firm as one of the top business process experts in the country, he has also authored the business process improvement methodology at two of the major consulting firms.

Beginning his career as a Process Engineer for General Motors, he then went on to do large-scale systems engineering work for machine tool companies (i.e., having led the systems design of two of the largest automation systems in the world) as well as leading the systems design for the world’s first automated sheet metal blanking cell in the aerospace industry. His final success in “full engineering” mode was developing OPSNET, the group technology sorting algorithm and application used by the Department of Defense for group technology analysis.

From that engineering beginning, Don went on become one of the early members of world’s first technology strategy practice at Booz-Allen & Hamilton.

Since that time, Don has mixed international strategy work with being a Group President of a public telecom company where he managed $187 million in business to Chief Strategy Officer of a billion-dollar IPO to a “hands on” CEO and CMO assignments in a variety of private equity companies. Ranging from healthcare to voice recognition to a wide variety of software applications, Don has brought to each situation a creative view of the marketplace, a passion for success, a motivating leadership style, and an unshakeable focus on making each organization better, period.

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Norman D. Geddes, Ph.D. - Founder and CTO

ASI's founder and chairman, Dr. Norman Geddes, has led the development and commercialization of breakthrough Associate Systems technology across a broad set of domains, contributing directly to the design and development of many of the intelligent systems algorithms and knowledge representations used in the PreAct® intelligent software suite.

Prior to founding ASI, Norman led the development of intelligent user interface technology as a part of the DARPA Pilot's Associate program as Director of Operator Support Systems with Search Technology, Inc. Prior to that position, he served as Director of System Development at Marconi Avionics, Inc., where he led business development and systems engineering activities for defense electronics products. He also developed and captured major projects that included equipment design and production for the A-7, F-16 and F-5 fighter aircraft. Norman also served as Design Engineer with General Electric Company's Simulation and Control Systems Division, and as Flight Controls Research Engineer at Systems Research Laboratories Inc.

Prior to his civilian career, Norm completed a six-year tour as a US Naval Aviator. While at the Naval Air Development Center, he served as lead test pilot for tactical jet projects on the A-7 C/E aircraft and for advanced aerodynamics projects flying the T-2C jet trainer. He holds a Master of Science degree in aeronautical systems from the University of West Florida and a Doctorate degree from Georgia Institute of Technology. Dr. Geddes has published numerous articles and book chapters, and currently serves on the Computer Science Industry Advisory Board of the Southern Polytechnical State University in Georgia.

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Sharon Scott - Vice President of Business Services

Sharon Scott began her career in public accounting before moving to the service sector, where she served architectural, engineering and technology firms. As the Vice President of Business Services at Applied Systems Intelligence, Sharon applies significant expertise in finance, human resources, employment and contract law, contract negotiations and administrative management.

Sharon holds a degree in accounting from Buena Vista College in Storm Lake, Iowa.

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